Do I Need a Copywriter?
Hands up anyone out there who actually knows what a copywriter does? Go on, be honest.
If you are a little unsure then allow me to enlighten you. A copywriter is a business sales writer. Basically what they do is produce persuasive copy for all those brochures, leaflets, sales letters and websites that you see.
You could really call them the Uzi submachine gun of the marketer’s arsenal. It is through their mastery of the writen word that new customers are brought into the fold.
Do you write your own sales copy? A lot of businesses out there do. There is nothing wrong with that if it is working for you. But are your marketing materials really performing as you would want them to? Is the copy on your website drawing traffic to it and the right kind of traffic? Basically what I am asking is are you frustrated by the lack of success of your marketing efforts?
If the answer is ‘yes’ then you need to find yourself a good freelance copywriter. What they will do is produce a portfolio of effective copy (emails, newsletters, web copy, brochure copy etc.) that will increase your sales, create continuity in your marketing and therefore create an image of trust and credibility in the eyes of your customers.
Perhaps you haven’t gone down this route because you think it is too expensive. But just think for a moment. How much of your time have you spent trying to write good copy? How much is your time worth? Surely it would be better spent doing what you do best?
Good marketing writing will pay dividends. The initial outlay will be recouped by the increase in sales. Just think about that for a second…makes sense, doesn’t it?
By using the services of a copywriter you will give yourself the edge over your competitors. Remember, if you don’t use one, they will.
Sally Ormond is a professional website copywriter, SEO copywriter and advertising copywriter with extensive experience in B2B and B2C copywriting markets. She can be contacted at +44(0)1449 779605 or sally@briarcopywriting.com for any copywriting project you may have or for a complimentary webcopy analysis.
